Love! Inspiration! Innovation! reflects upon the current innovation craze, mixing fact with fiction, the imaginary with reality. It sheds a critical light upon modern market economy’s endless need to measure, brand and capitalize all areas of human life. In today’s Europe, both individuals and communities are valued in economic and political terms first and foremost by their ability to brand and productize themselves and their abilities in the service of market economy. The performance highlights this basic assumption of creative economy, and attempts to provoke reflection in the audience about their own relationship to personal achievement and branding in their everyday lives.
The performances are held in seminar rooms and auditoriums, which gives an opportunity for trompe-l’œil illusion, whereby the audience cannot be quite sure whether they are observing an actual presentation or lecture, or a parody or pastiche thereof. The performance aims at a state of ambivalence between earnest creative economy discourse and critical parody. The ambivalence stimulates a sense of self-reflection in the audience.
Creativity is an inherit aspect of humanity, but should we accept harnessing human creativity in the guise of innovation to serve the modern market economy? Doesn’t it only help to further capitalize our lives, to make us try to be ever more and more effective, competitive, and productive in the name of this new monolithic religion? Which consequences does this have to our life quality?
Premiered August 29, 2011, at the Post Museum, in Helsinki
Concept by: Lauri Niskanen, Mikko Niemistö, Joonas Lahtinen
Script by: Lauri Niskanen
Performed by: Mikko Niemistö
Directed by: Joonas Lahtinen
Lights, props and tech by: Eero Erkamo
Produced by: Minna Martikainen/Mysteeriteatteri